X Factor Marketing Tour
The Brief
The producers of the X Factor approached us to provide 3 branded vehicles for 5 days filming for the upcoming start of the X Factor show, in particular they required a Hospitality Coach, Rigid Truck and an articulated trailer pulled by a Peterbilt Tractor Unit
The Response
We reviewed their request and informed them that although we didn’t posses these vehicles, we could arrange for their hire and branding, plus all the relevant; logistics and drivers for the filming
The producers agreed and we commenced the task of locating a street legal Peterbilt tractor Unit, the remainder of the vehicles being a simple sourcing procedure
The Result
The vehicles were used for filming over the first 4 days with shots taken of them traveling in convoy on the Motorway system, on a private airfield, cameras were attached to wheel arches and to film shots of the wheels turning
On the last day the vehicles entered London for one of the registration days at Tottenham Football stadium, which promptly caused gridlock when the police escort vehicle departed for an emergency call
Bespoke Bus
We hired in 3 vehicles these being a Sleeper Coach, Articulated Trailer towed by an American Peterbilt Truck and Standard Box Truck
Key Dates
Locations
London
