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X Factor Marketing Tour

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X Factor Marketing Tour

X Factor Marketing Tour

The Brief

The producers of the X Factor approached us to provide 3 branded vehicles for 5 days filming for the upcoming start of the X Factor show, in particular they required a Hospitality Coach, Rigid Truck and an articulated trailer pulled by a Peterbilt Tractor Unit

The Response

We reviewed their request and informed them that although we didn’t posses these vehicles, we could arrange for their hire and branding, plus all the relevant; logistics and drivers for the filming

The producers agreed and we commenced the task of locating a street legal Peterbilt tractor Unit, the remainder of the vehicles being a simple sourcing procedure

The Result

The vehicles were used for filming over the first 4 days with shots taken of them traveling in convoy on the Motorway system, on a private airfield, cameras were attached to wheel arches and to film shots of the wheels turning

On the last day the vehicles entered London for one of the registration days at Tottenham Football stadium, which promptly caused gridlock when the police escort vehicle departed for an emergency call 

X Factor Marketing Tour

Bespoke Bus

We hired in 3 vehicles these being a Sleeper Coach, Articulated Trailer towed by an American Peterbilt Truck and Standard Box Truck 

Key Dates

Booked Date: January 16, 2014
Start Date: April 30, 2014
End Date: May 7, 2014




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If you want to convert a vehicle for your promotional or marketing needs, you need to know the budget required. We have created a vehicle conversion cost estimator that you can use to get an idea of the cost

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