Vita Health Group, a leading healthcare organisation dedicated to improving people’s well-being, has chosen one of our mobile health buses for its 14-day marketing tour across Leicester and Rutland, aiming to raise awareness about mental health and debunk common myths surrounding this vital topic.
The Vita Health Group is dedicated to making people better providing integrated physical and mental health services to employers, the NHS and private patients. As part of their most recent innovative campaign, they commissioned RSP11, one of our single-decker mobile clinic buses.
As part of the 14-day tour, our corporate class single-decker, also known as JayJay, served as a mobile hub for promoting mental health discussions. The health bus was bespokely branded for the campaign inside and outside, and colleagues had access to the kitchen area, consultation room, and storage facilities.
The campaign, titled “Get on Board with Your Mental Health,” made a profound impact on the local community. Our bus and driver visited various pre-planned locations throughout the district, encouraging residents to engage in conversations about mental health. Over the course of the tour, nearly 2,000 residents boarded the bus and had the opportunity to chat with healthcare professionals and receive valuable insights into mental health management.
To further support individuals in their mental health journey, Vita Health Group distributed free care packs to visitors. These packs included tea and coffee sachets, along with a biscuit, encouraging recipients to enjoy a moment of respite when feeling overwhelmed. The campaign aimed to provide practical tools while fostering an open dialogue about mental health.
Sarah Mather, Head of Marketing at Vita Health Group, expressed her satisfaction with the campaign’s success. She stated, “It has been a truly successful and immersive integrated campaign. Not only did we witness steady numbers of visitors on board the bus, we also experienced a surge in website visits and social media engagements as part of our digital campaign. The whole process for commissioning the bus was remarkably easy and stress-free. With excellent communication, all we had to provide were the locations and artwork, and Roadshow Promotions took care of the rest.”
This collaboration showcased the power of innovative marketing strategies in addressing contemporary health issues. By bringing mental health discussions directly to the community, the campaign successfully broke down barriers and provided a platform for individuals to openly discuss their mental well-being.
“We are incredibly proud and honoured to have been a part of this meaningful campaign,” said our Director Natasha Greenley, “Being able to contribute to the important conversation around mental health, using the platform of a bus, and coinciding with Mental Health Day, means a great deal to us. We firmly believe in the power of innovative marketing solutions to make a positive impact on society, and this collaboration exemplifies that. It has been inspiring to witness the engagement and openness of the residents in Leicester and Rutland, and we look forward to continuing our support for mental health initiatives in the future.”
Through our mobile clinic and health bus hires, we help the NHS, national organisations, and global brands deliver health checks, health treatments, health awareness and health education. If you’re not quite sure what you need, or how to make it happen, just ask. Call 01253 923800 or contact us, or try our bus tour cost calculator .
