Verbier, the renowned Swiss skiing resort, has chosen one of our double-decker promotional buses to help launch its exciting “London’s Calling” winter campaign to entice city dwellers to experience a workcation from the resort and to the launch of the winter season.
Organised by Heaven Publicity, a prominent travel PR and marketing agency, the “London’s Calling” campaign showcases Verbier Tourism as part of a stunning week-long promotional event that featured our double-decker corporate class screen bus as its centrepiece.
We were appointed by Heaven Publicity with the primary objective for the bus to raise awareness and generate interest in the ski resort among Londoners. It stopped for a day at both Shoreditch and Spitalfields, two popular locations known for their bustling atmosphere and diverse communities. As well as the promotional bus, we also provided a driver and organised all the logistics for the London tour.
Upon its arrival at each destination, the bus became an instant crowd magnet, attracting hundreds of people intrigued by the prospect of experiencing Verbier’s winter wonderland firsthand
Visitors flocked to the bus to enquire about the resort, participate in a competition for a chance to win a stay in Verbier, or to enjoy the pre-season parties that featured Swiss raclette cheese and a selection of Swiss beers, wines, and gins at Iron Bloom in Shoreditch.
Equipped with an outdoor video screen, the double-decker promotional bus provided a captivating visual display, showcasing breathtaking footage of Verbier’s snow-covered slopes, luxurious accommodation, and the gastronomy of the Alpine region.
Inside, the bus boasted a modular interior design and hospitality area, carefully curated to reflect the brand. The layout of the seats ensured comfort for the visitors while immersing them in the ambiance of the ski resort.
Heaven Publicity’s Founder, Lynsey Devon emphasised the significance of the double-decker promotional bus in their overall marketing strategy, describing it as a vital component that facilitated both hospitality and awareness, allowing Londoners to learn more about Verbier’s unique offerings and enticing them to plan a visit.
In addition to the bus, the campaign included the Verbier team working remotely and setting up temporary offices at Iron Bloom, some 806km from their normal Swiss HQ. They held “meet the journalist” events, providing a platform for media professionals to interact with Verbier representatives and showcase the resort’s exciting features. Plus two public evening events for potential visitors to the resort.
Natasha Greenley shared the Roadshow team’s delight with the promotional tour “With its innovative and engaging approach, Verbier’s “London’s Calling” campaign successfully captured the attention of Londoners and left a lasting impression. By bringing a slice of the Swiss ski resort to the heart of the city, the campaign has inspired countless individuals to embark on a memorable winter adventure in Verbier.”
Through our promotional marketing tours, we help national organisations and global brands get ‘out there’ and make an impact. Have a look at our bus tour cost calculator. And if you’re not quite sure what you need, or how to make it happen, just ask. Call 01253 923800 or contact us.
Photos Courtesy of Lucia Harrison.
