Roadshow Promotions is helping change the way MedTech companies bring new and innovative solutions to healthcare partners. Working with Ethicon, a Johnson & Johnson MedTech company, we have created a bespoke double decker bus to take the company’s innovative surgical technologies on a tour of the country.
The tour started in Glasgow and called at Hospital Trusts across the UK. The bus was fitted with surgical demonstration stations, meeting spaces and interactive information screens to help showcase the latest surgical technologies.
The interior of the double decker bus was transformed, with displays of the range of surgical tools on the lower deck and three surgical demonstration stations complete with anatomical mannequins. In addition, the bus featured a meeting space, nine interactive information screens, and a complete internal and external sound system.
The 4-month tour has allowed clinicians and clinical support workers to easily see and train with the new products and learn more about what Ethicon has to offer, from right outside their hospital. Professor Mahmoud Loubani, Consultant Cardiothoracic Surgeon and Director of Surgical Skills at Hull University Teaching Hospitals said, “It’s remarkable how the Roadshow team have managed to fit in so many modules in such a small space. It showcases a lot of the facilities available for our trainees to improve their surgical skills. I’d like to have the bus here all the time.”
Our mission is to help our clients do more than catch the eye. We help them connect and engage. Through our promotional marketing tours, we help national organisations and global brands get ‘out there’ and make an impact. Have a look at our bus tour cost calculator. And if you’re not quite sure what you need, or how to make it happen, just ask. Call 01253 923800 or contact us.