The MedTech sector – the intersection of medical technology and healthcare – has been experiencing significant growth in recent years. Advances in surgical products, digital health, wearables, AI and other emerging technologies have transformed the way healthcare is delivered and managed, leading to improved patient outcomes and experiences. Roadshow Promotions’ Stuart Greenley shares how MedTech companies are also using innovative routes to market in the form of promotional buses.
With the growth of chronic diseases including heart disease, diabetes, strokes and cancer, healthcare companies are at the forefront of addressing the challenge by developing diagnostic and surgical products that are helping patients live longer and healthier lives. And the innovation doesn’t stop there. These MedTech companies are meeting the gap between product creation and educating their audience with the humble promotional bus.
Global companies like Ethicon, a Johnson & Johnson company and Edwards Lifesciences are committed to providing better healthcare outcomes for society and they’re using innovative ways to take their pioneering surgical technologies to market.
Each of the Ethicon buses are bespoke creations. They are fitted with surgical demonstration stations, meeting spaces and interactive information screens to help showcase the latest surgical technologies. The interiors display the range of surgical tools and have surgical demonstration stations complete with anatomical mannequins.
The Ethicon awareness and training tour has allowed clinicians and clinical support workers to easily see and work with the new products and learn about what Ethicon has to offer, right outside their hospital as part of a tour of hospitals across the UK.
With Edward Lifesciences the single-decker buses have been on a tour of Europe including Germany, Switzerland, France, Italy, Spain and the Netherlands. The training tour is part of Edward Lifesciences’ ongoing commitment to innovation and education in the field of cardiovascular medicine. Each bus provides hands-on training to surgeons and medical professionals on the latest techniques and products in heart-valve surgery.
With the development of new surgical techniques and advanced surgical equipment, surgeons can now perform complex surgeries with greater precision and accuracy. This has led to better outcomes for patients, with fewer complications and shorter recovery times.
In addition to surgical products, healthcare companies are also investing in digital health technology. With the rise of wearable devices and mobile health apps, patients can now monitor their health and get real-time feedback on their health status. This has led to better patient engagement and improved health outcomes. These wearable devices can monitor a patient’s heart rate, blood pressure, and other vital signs, giving patients a better understanding of their health and helping them make informed decisions about their health.
It is these medical technologies that are enabling healthcare providers to perform complex surgery with greater precision, perform less invasive procedures, monitor patients remotely, personalise treatments and make more informed decisions based on real-life data which all ultimately impact on improving the overall quality of life for patients.
As the sector continues to evolve, it is likely that we will see even more exciting developments that will further enhance patient care and outcomes, and collaboratively we will continue to innovate and to think outside of the bus to deliver them to market in engaging, successful ways.
Stuart Greenley has over 30 years’ experience in running promotional bus tours. He has helped global brands and national organisations including the NHS run their tours across the UK and Europe. If something can be done on a bus, Stuart will know how to make it happen.
Through our promotional marketing tours, we help national organisations and global brands get ‘out there’ and make an impact. Have a look at our bus tour cost calculator. And if you’re not quite sure what you need, or how to make it happen, just ask. Call 01253 923800 or contact us.
