01253 923800


Close this search box.

for Dummies HGV Conversion

for Dummies

for Dummies Logo
For the right company for the job
Call 01253 923800 Now!

for Dummies HGV Conversion

In 2011 The Publishers John Wiley & Sons Ltd Celebrated The 20th Anniversary Of It’s Popular Educational Reference Book Series “For Dummies” The Worlds Best Selling Reference Brand With A Converted Promotional HGV This Is The Case Study

The Brief

In 2011 the publishers John Wiley & Sons Ltd celebrated the 20th Anniversary of it’s popular educational reference book series “for Dummies” the worlds best selling reference brand

To thank it’s millions of fans the celebrations the For Dummies Books hit the road with a whistle stop converted HGV promotional roadshow tour of the UK.

Roadshow Promotions were invited to join the fun by supplying the converted promotional roadshow vehicle, the centre peice of the whole event. Travelling over 1,800 miles to 8 city locations

The Response

We were asked to supply a suitable converted vehicle to travel around a number of cities in the UK promoting the for Dummies brand 20th Anniversary.

The vehicle needed to be converted on the inside to carry a range of ‘for Dummies’ series books, along with iPads and Kindle book readers, which would also be loaded with books.

The converted vehicles interior/exterior also needed to be branded with the ‘for Dummies’ corporate colour scheme
We suggested one of our HGV’s which had just completed a 4 week NHS Health Check campaign and after visiting the vehicle, Sledge agreed.

The Result

Sledge provided a range of Concept drawings of both the interior and exterior of the vehicle, which allowed us to quickly cost the vehicle conversion work.

After minor changes to suit budget constraints we began the vehicle conversion process.

All existing wall, floor coverings were removed, along with various other fixtures and fittings including partition walls and seats.

We then set to, installing new wall and floor coverings, bespoke worktop, cupboards and bookshelves, Kindle and iPad holders, before applying the full vinyl wrap to the exterior

The vehicle then commenced a 2 week tour of the UK, parking in city centre locations for each days events

Bespoke Bus

For Dummies HGV Conversion

for Dummies HGV Conversion & Tour

Key Dates

Booked Date: February 8, 2011
Start Date: May 2, 2011
End Date: May 14, 2011




Key Dates

Booked Date: February 8, 2011
Start Date: May 2, 2011
End Date: May 14, 2011



Our Cost Calculators

Promotional Bus Tour Cost Calculator

If you are planning a roadshow campaign for your business, you might be wondering how much it will cost to hire a vehicle, staff, and extras for your tour. Fortunately, here is a tool that can help you estimate the cost of your roadshow in minutes

Vehicle Conversion Cost Calculator

If you want to convert a vehicle for your promotional or marketing needs, you need to know the budget required. We have created a vehicle conversion cost estimator that you can use to get an idea of the cost

Would you like a Bus Conversion?

Latest Conversion News

RSP23 Digital Display Bus exterior
Digital Screen Bus Refurbishment
The Digital Screen bus, RSP23, one of our recent acquisitions has now entered the workshop for a full bus refurbishment ...
Read More →
RSP20 Exterior Branded front OS
RSP20 Conversion Completed
After a last-minute push we finalised the interior development of RSP20 the 2nd of the corporate class buses. At the ...
Read More →
RSP20 Conversion Bus
RSP20 Corporate Class Bus Conversion Starts
As RSP19, the first of the corporate class buses, is on tour as a static training bus for Bristol NHS ...
Read More →
RSP19 Corporate Class Bus Conversion
RSP19 Conversion Complete (almost)
After nearly 3 months of research and development the first of the 3 Corporate Class buses is ready (almost)  Due ...
Read More →
RSP19 Corporate Class Bus Conversion
RSP19 Corporate Class Bus Begins Conversion
Work has already begun on the first of the new modular interior corporate class buses. First stage was to remove ...
Read More →
BCP Council 2nd Covid Testing Bus Conversion
As with the first Bournemouth, Christchurch and Poole Council Covid testing bus conversion BCP Council required a second Covid-19 self ...
Read More →

Conversion Services

Roadshow Promotions offer additional services to our promotional vehicle hire, lease, rental packages. These services all revolve around promotional vehicles, from building them to staffing them and everything in-between.
Current & Previous Projects

Conversion Projects

Roadshow Promotions have undertaken many Conversion related projects since its conception.
RSP16 exterior awning

3rd Bespoke Bus for Edwards

uber bus conversion refurbishment

Uber Double Decker Bus Conversion

Hale Single Decker Bus Conversion

Hale Health Bus Conversion

Edinburgh Zoo Outreach Bus Conversion

Edinburgh Zoo Outreach Bus Conversion Completed

Maplin business to consumer campaign bus

Maplin Marketing Bus Refurbishment

Sport England Training Bus Conversion

Sport England Double Decker Bus Conversion

Scroll to Top