Edwards Lifesciences, a leading medical technology company, and long-term client, has embarked on a promotional bus tour across Europe to train surgeons on the latest techniques and products in heart-valve surgery.
The single-decker event buses, RSP17 (Eva) and RSP16 (Edi) have been equipped with a range of high-tech equipment and training materials, and will travel to hospitals across Europe, providing hands-on training to surgeons and medical professionals on the latest techniques and products in heart-valve surgery.
The European tour includes Germany, Switzerland, Italy, France, Spain and the Netherlands and is part of Edwards Lifesciences’ ongoing commitment to innovation and education in the field of cardiovascular medicine.
The tour is educating and training hundreds of surgeons with technologies which help provide less invasive surgery for critically ill patients. Their medtech products are designed to help patients live longer, healthier and more productive lives.
Together we created an on-board showcase for the latest products and techniques creating a unique and innovative mobile training facility that is enabling Edwards Lifesciences to reach a wider audience and provide valuable hands-on training to medical professionals.
With over 20 years of experience in vehicle conversions and promotional bus tours, we have worked closely with Edwards Lifesciences to plan the multi-country tour plus design and build the training facilities on wheels. The buses feature a range of training stations, including a fully equipped operating room, and a demonstration area for product displays and presentations.
Commenting on the partnership, Roadshow Promotions’ Director, Natasha Greenley, said: “We are proud to have been chosen by Edwards Lifesciences once again to share their cutting-edge products. Our team worked closely with Edwards to ensure that the buses provided a unique and immersive training experience for medical professionals.”
The promotional bus tour is just one of the many initiatives that Edwards Lifesciences is undertaking to support the training and development of medical professionals in the field of cardiovascular medicine. The company is committed to advancing the field through research, education, and innovation, and remains at the forefront of medical technology in the cardiovascular space. We’re thrilled to be continuing our journey with them.
Our mission is to help our clients do more than catch the eye. We help them connect and engage. Through our promotional marketing tours, we help national organisations and global brands get ‘out there’ and make an impact. Have a look at our bus tour cost calculator. And if you’re not quite sure what you need, or how to make it happen, just ask. Call 01253 923800 or contact us.