EasyJet Promotional Bus Tour
The Brief
Approached by easyJets agents to provide a one day hire of a promotional bus to promote the new routes from Manchester airport. An open topped bus was preferred, plus the bus needed to be in easyJet orange both inside and out
The Response
We put forward an open top service bus which was agreed upon and began the process of re-spraying the exterior and removing and sending away for re-trimming, all the buses seats
We also removed the upper saloon seating and installed a portable generator up there to provide power for the PA system
The Result
The bus travelled around Manchester city Centre stopping at pre-positioned easyJet bus stops, were the public could climb aboard for a lift to the next stop, at the same time the street teams gave away thousands of pound of easyJet freebies including discount vouchers tor the new routes.
The tour was such as success the bus was reused for a similar event in Bristol two weeks later
EasyJet Bespoke Bus
Open top double decker bus hired in to undertake their 1 day promotion in Manchester
Key Dates
Locations
Manchester
