Medtronic, a global leader in medical technology, services, and solutions, has resumed its European tour with its exhibition bus, Millie, after an eight-week summer break. Millie is a custom-built promotional vehicle that showcases Medtronic’s innovative products and therapies to healthcare professionals and patients across Europe.
Millie departed from Blackpool, UK, to catch the Hull-Rotterdam ferry and then travelled to Budapest, Hungary, for a three-day cardiology conference. There, Millie displayed Medtronic’s latest devices and solutions for treating cardiovascular diseases, such as pacemakers, defibrillators, stents, and heart valves. Millie also provided interactive demonstrations and educational sessions for the attendees.
After Budapest, Millie continued its journey to other countries in East and West Europe, including Poland, Czech Republic, Austria, Finland, Estonia, and Spain. In each destination, Millie provided information on Medtronic’s innovative pacemaker and heart monitor, each claimed to be the smallest in the world.
Millie’s European tour is part of Medtronic’s mission to alleviate pain, restore health, and extend life for millions of people around the world. By bringing its exhibition bus to different locations, Medtronic aims to increase awareness and access to its healthcare technology solutions, as well as to foster collaboration and communication with its customers and partners.
Millie is one of the many promotional vehicles provided by Roadshow Promotions, the UK’s premier promotional vehicle hire production company. Roadshow Promotions has a large fleet of pre-converted buses that can be used for various purposes, such as exhibitions, training, health campaigns, product launches, and more. Roadshow Promotions also offers bespoke bus conversion and refurbishment services to meet the specific needs of its clients.
Roadshow Promotions has been working with Medtronic since 2016 to design and deliver Millie’s European tour. Roadshow Promotions handles all aspects of the tour logistics, from vehicle maintenance and branding to staff recruitment and training. Roadshow Promotions also ensures that Millie complies with all local regulations and safety standards.