Medtronic, a global leader in medical technology, services, and solutions, has successfully completed a 12-month European exhibition bus tour to showcase its innovative products and solutions.
The tour, which was organised by Roadshow Promotions, a UK-based promotional vehicle hire production company, visited 15 countries and reached over 10,000 healthcare professionals and patients.
The exhibition bus, which was customised by Roadshow Promotions to meet Medtronic’s specific requirements, featured a spacious exhibition area with interactive displays, a consultation room for private meetings and demonstrations, and a hospitality area with refreshments and seating. The bus also had a large external LED screen to attract attention and display promotional videos.
The tour aimed to raise awareness and educate the public about Medtronic’s diverse portfolio of products and solutions, such as pacemakers, insulin pumps, spinal implants, neurostimulators, and surgical instruments.
The tour also provided an opportunity for Medtronic to engage with its existing and potential customers, partners, and stakeholders, and to collect feedback and insights from them.
Some of the highlights of the tour included:
- Participating in major medical conferences and events, such as the European Society of Cardiology Congress in Amsterdam, the European Association for the Study of Diabetes Annual Meeting in Barcelona, and the World Congress of Neurology in Vienna.
- Visiting hospitals, clinics, universities, and research centres across Europe, such as the Charité University Hospital in Berlin, the Karolinska Institute in Stockholm, and the University of Oxford in the UK.
- Collaborating with local health authorities and organisations, such as the National Health Service in the UK, the French Ministry of Health, and the Italian Society of Cardiology.
- Supporting various health campaigns and initiatives, such as the World Heart Day, the World Diabetes Day, and the European Stroke Awareness Month.
The tour received positive feedback from both the visitors and the Medtronic staff who participated in it. Many visitors expressed their appreciation for the opportunity to learn more about Medtronic’s products and solutions in an interactive and convenient way. They also praised the professionalism and friendliness of the Roadshow Promotions team who managed the bus operations and logistics.
The Medtronic staff reported that the tour helped them to increase their brand visibility and credibility, to strengthen their customer relationships, and to generate new leads and opportunities.
The Medtronic European exhibition bus tour was a successful example of how promotional vehicle marketing can be used to create a powerful impact on a large and diverse audience. By combining the expertise of Roadshow Promotions with the innovation of Medtronic, the tour delivered a memorable and effective marketing campaign that showcased Medtronic’s vision of transforming healthcare for a better future.
