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10 Benefits of Promotional Bus Hire

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10 Benefits of Promotional Bus Hire for Corporate and Government Clients in the UK

Promotional buses are specially converted vehicles that can be used for various purposes, such as exhibitions, training, meetings, health checks or consultations. They can be branded with the logo, colours and images of the client, and equipped with different features, such as IT systems, display areas, private rooms or digital screens.

Promotional bus hire is a smart and effective way to boost brand awareness, customer engagement, employee training, community outreach or public consultation. In this blog post, we will explore 10 benefits of hiring a promotional bus from Roadshow Promotions, the leading promotional bus hire company in the UK, that offers a wide range of pre-built and bespoke vehicle solutions for promotional marketing roadshows.

talk talk promotional bus RSP02

Flexibility

Promotional buses can be customised to suit different needs and goals. They can be used for various types of events, such as open days, fairs, festivals, school visits or community outreach. They can also be adapted to different audiences, such as customers, employees, partners or stakeholders.

For example, Rimmel London hired a promotional bus from Roadshow Promotions to launch their new mascara product. The bus featured a makeup studio, a photo booth and digital screens. The bus visited several locations across London and engaged with dozens of potential Rimmel Buyers and Reporters.

Visibility

Promotional buses can attract attention and curiosity wherever they go. They can stand out from the crowd with their eye-catching design and features. They can also display digital screens or banners that can broadcast the client’s message or invite people to come on board.

For example, NHS Bristol hired a promotional bus from Roadshow Promotions to promote their online services. The bus was branded with the NHS logo and colours and featured a large digital screen that displayed information and videos about the services. The bus parked in busy areas and attracted hundreds of visitors who learned more about the online services and registered on the spot.

Accessibility

Promotional buses can reach places that are otherwise difficult or expensive to access. They can visit rural areas, deprived neighbourhoods or remote regions that may have low levels of awareness or participation in the client’s activities. They can also park in convenient locations, such as high streets, shopping centres or public spaces.

For example, University of Cumbria hired a promotional bus from Roadshow Promotions to recruit more students. The bus was equipped with IT systems, display areas and private rooms where staff and students from the university could interact with potential applicants and their families. The bus travelled to different schools and colleges across the UK and increased the number of applications by 25%.

Engagement

Promotional buses can create a positive and memorable experience for the target audience. They can offer a friendly and informal environment where people can interact with the client’s representatives and learn more about their products, services or opportunities. They can also provide fun and interactive activities, such as games, quizzes or competitions.

For example, Morrisons hired a promotional bus from Roadshow Promotions to support their Let’s Grow campaign. The bus was designed with a large planting tray and provided experts in planting seeds. The bus visited several Morrisons Stores across the UK and engaged with school children who learned more about gardening and healthy eating.

Impact

Promotional buses can deliver measurable results for the client’s objectives. They can collect feedback and data from the visitors, such as contact details, preferences or opinions. They can also track the outcomes of the campaign, such as sales, registrations or conversions.

For example, easyJet hired a promotional bus from Roadshow Promotions to increase their bookings. The bus was branded with the easyJet logo and colours and featured a booking system where visitors could search for flights and book them on the spot. The bus also offered discounts and prizes for the visitors who booked their flights. The campaign resulted in a 150% increase in sales for the Manchester routes.

Cost-effectiveness

Promotional buses can offer a cost-effective alternative to other forms of marketing or communication. They can save money on venue hire, travel expenses or advertising fees. They can also generate more return on investment by reaching more people in less time.

For example, Progress Housing hired a promotional bus from Roadshow Promotions to conduct public consultations. The bus was equipped with IT systems, display areas and private rooms where staff from the housing association could meet with residents and discuss various issues affecting their communities. The bus enabled the association to save money on hiring multiple venues and to reach more people in a shorter period.

Professionalism

Promotional buses can enhance the client’s image and reputation. They can demonstrate the client’s commitment, innovation and quality. They can also impress the target audience with their professionalism and expertise.

For example, Jurys Inn Hotels hired a promotional bus from Roadshow Promotions to highlight the brand name change from Jury’s Inn to Leonardo Hotels. The bus was converted into a mini hotel room with a bed, a bathroom and a TV. The bus visited several locations across the UK and invited staff and customers to experience the hotel concept first-hand. The campaign increased the brand awareness and recognition of Leonardo Hotels.

Sustainability

Promotional buses can reduce the environmental impact of the client’s activities. They can use renewable energy sources, such as solar panels or batteries, to power their systems and features. They can also use eco-friendly materials, such as recycled or biodegradable products, to build their interiors and exteriors.

For example, all new promotional buses built by Roadshow Promotions now promote their green energy initiatives. The buses are powered by solar panels and batteries and utilise a range of low power electrical systems i.e. LED lighting system.

Diversity

Promotional buses can cater to a diverse range of clients and audiences. They can be used for different sectors, such as education, health, retail or tourism. They can also be used for different purposes, such as promotion, training, health or consultation.

For example, Roadshow Promotions has worked with clients from various sectors and backgrounds, such as Pfizer, Johnson & Johnson, BBC, NHS, Morrisons and many more. They have provided promotional buses that suited their specific needs and goals.

Reliability

Promotional buses can offer a reliable service for the client’s campaign. They can be delivered on time and in good condition. They can also be maintained and repaired by experienced staff from Roadshow Promotions. They can also be insured and covered by breakdown services.

For example, Roadshow Promotions has a team of qualified drivers, mechanics and technicians who ensure that the promotional buses are safe and ready for use. They also have a fleet of backup vehicles in case of any emergencies or issues.

Conclusion

Promotional buses are an innovative and effective way for corporate and government clients to boost their brand awareness, customer engagement, employee training, community outreach or public consultation. They offer flexibility, visibility, accessibility, engagement, impact, cost-effectiveness, professionalism, sustainability, diversity and reliability for any type of promotional campaign.

If you are interested in hiring a promotional bus from Roadshow Promotions, please contact us using our contact form or call us on 01253 923800. We will be happy to assist you with your promotional bus hire needs.

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